Guerrilla Marketing

Usually letting people know about your book can be an expensive venture—advertising, mailing copies to reviewers, etc. Sometimes, though, it can be as easy and inexpensive as writing the title on a card in a public setting…

The main branch of the New York Public Library (the famous one with the stone lions out front) is currently posting, on the windows of its gift shop, the titles of books people are reading. It’s part of their latest literacy promotion, NYPL Reads 2013—just fill out a card and they’ll put it up for all to see.

So given the opportunity to let more folks know about Blood Feud, the first Pandora Zwieback novel, and considering it cost absolutely nothing to do it, how could I pass up such a chance for free advertising…? ;-)

Nerd is the Word for Pandora Zwieback Fans

I don’t know about you, but I never get tired of receiving positive reviews of Blood Feud, the first Pandora Zwieback novel—and here’s the latest! This time, the praise comes from Aida Jacobs, the Girly Geek of the comic news Web site Word of the Nerd:

 

“Roman continues to prove his skill with the English language all throughout the pages of this tome by painting vivid pictures with words that you normally would not put together…but once your eyes glance over them, you can’t stop yourself from imagining the image they create at length within your mind…”

Read the entire review by clicking on the logo above.

 

Hey, Brooklyn Book Festival Attendees!

Thanks for stopping by, and for your interest in Goth adventuress Pandora Zwieback.

If you’re here because you spoke with me at the StarWarp Concepts booth, then go ahead and download the Saga of Pandora Zwieback #0 e-comic that I showed you; just click on the cover you see to the left and save it as a PDF. Not only is it an introduction to Pan and her world, hosted by Pan herself, but it contains two sample chapters from her first novel, Blood Feud. Give it a read.

If you like what you’ve read in the comic, hit the Buy the Book Button at the top of the sidebar to purchase a copy of Blood Feud. It’ll take you to all the major book-buying links—both print and e-book. And the e-book edition—available for the Kindle and the Nook, as well as from the Apple iBookstore, Kobo, Diesel, and others—is just $3.99!

Blood Feud is the critically acclaimed first novel in the series, which stars a 16-year-old Goth girl who’s spent the last decade being treated for mental health problems because she can see monsters. It’s only after she meets a shape-shifting monster hunter named Sebastienne Mazarin that Pan discovers she’s never been ill—her so-called “monstervision” is actually a supernatural gift that allows her to see into Gothopolis, the not-so-mythical shadow world that exists right alongside the human world. But before Annie can explain further, Pan and her parents are drawn into a conflict between warring vampire clans that are searching for the key to an ultimate weapon (or so the legend goes)—a key that just so happens to have been delivered to the horror-themed museum owned by Pan’s father.

Then be sure to head over to the StarWarp Concepts site, home of Pan’s publisher. From a redheaded succubus battling a cult of Elder Gods worshipers to classic tales by J. Sheridan Le Fanu, Edgar Rice Burroughs, and The Brothers Grimm, The ’Warp works hard to live up its reputation as “a small press publisher that presents itself with nothing but professionalism” (that’s what Severe Magazine said about us).

And don’t forget to Like the Pandora Zwieback page on Facebook, so you can keep up-to-date with all the Pan-related news; that link’s also in the sidebar.

Well, That’s Interesting….

So, today at the news site Comics Alliance I find an interview with Christy Marx, writer of DC Comics’ reboot of their 1980s teen fantasy comic Amethyst, Princess of Gemworld (of which I was a fan, due to Ernie Colon’s incredible artwork). Even better, they ran a five-page preview of Sword of Sorcery #0—the series in which the new Amethyst will star—along with Marx’s interview. Fantastic!

Then I saw the first page.

Yeaahhhhh.

A moody teen who wears dark clothes and dyes her hair, who also possesses magical powers. Huh. Storywise it fits in with other young adult series these days, but it’s the character’s design that annoys me. It looks so familiar I know I’ve seen it before…

Oh, yeah. On this site. On the cover of my books. In the downloadable comic (and the print version I used to hand out at conventions).

Jeezus, DC.

It’s a Global Pan-demic!

Chalk up another positive review of Blood Feud: The Saga of Pandora Zwieback, Book 1, this one courtesy of newly minted Pan-atic Abby Flores and her review blog, Bookshelf Confessions:

Blood Feud is packed with comedy, horror, romance, paranormal urban fantasy, gothic themes and lots of hunting adventure that would surely bury its story on your mind. One of the best books I’ve read in paranormal urban fantasy.”

Since Abby is based in the Philippines, this obviously means that the Power of Zwieback can now be felt clear across the world!  ;-)

Read the entire review by clicking on the Bookshelf Confessions logo.

Writing: Musical Influences: “Fiend Club”

So, picking up where we left off in the February 27th post, we’ve been discussing influences on the writing of the first Pandora Zwieback novel, Blood Feud. Last time I talked about how the Horrorpops song “MissFit” became Pan’s anthem. Now we get to the introduction of her gothy friends.

There’s a scene in chapter 21 in which Pan and her friends do a little song-and-dance number for videographer Tim Merrick (whose day job is working as an assistant to David Zwieback, owner of the storefront museum Renfield’s House of Horrors and Mystical Antiquities). When I started writing that scene, the first horror-related tune that popped into my head was Michael Jackson’s “Thriller.” A classic 1980s pop hit, with a good beat and lyrics, and Vincent Price rapping—what better song for Pan to launch into?

Yeah, okay, it was too easy a musical choice, and way too mainstream a tune for Goths, but I was trying to find a way to make a transition between a scene in Renfield’s, during which Pan has lovingly bullied her father into retrieving her makeup kit from his car, and the dance number on the museum’s basement steps. As originally written, it went like this:

The door swung shut behind him, and Pan turned to face Tim. He looked highly amused. “What?”

Tim shrugged. “Just couldn’t help noticing you got him trained well.”

“Of course.” Pan flashed a wicked grin. “And now, Timothy,” she intoned in her deepest, most ominous voice, “at last you know the true power of being Daddy’s Little Girl…”

*          *          *

“ ’Cause this is Thrillllerrrrr!” Pan wailed, head thrown back, as she and the crew sang along with Michael Jackson and danced on the steps leading to the museum’s basement floor.

In movie terminology, I saw the transition as a smash cut: an abrupt jump from one scene to the next—in this case, everyday Pan giving her best sinister smile instantly changing into glammed-up Pan singing her heart out as the “camera” pulls back to show her and her friends on the stairs. (If you’ve been following these posts, you already know how I tend to “see” the scenes I write in cinematic angles.)

But then one night I downloaded the latest episode of Rue Morgue Radio (a great online, F-bomb-loaded radio-style show that stopped broadcasting in January 2012 after seven years, but you should definitely check out their archives). One of the first songs that the host, Tomb Dragomir, played was a track from the Misfits’ 1999 album Famous Monsters: “Fiend Club”—and I suddenly realized that Pan & Co. had a much better song to perform:

We won’t pretend that this is the end
We’re not losers all of the time
We march and we fall
We’re one and for all
It’s just evil all of the time
All the time

We are the fiend club
We are the fiend club
We are the fiend club
Not you! Not you!

You dress so messed up
Your hair is too long
But I’m changing it all of the time
We march and we fall
We’re one and for all
It’s just evil all of the time
All the time
Evil all the time

We are the fiend club
We are the fiend club
We are the fiend club
Not you! Not you!

Evil all the time

We are the fiend club
We are the fiend club
We are the fiend club
Not you! Not you!

We are the fiend club

Not exactly a song you can choreograph a dance number to—well, not unless it includes a lot of violent head banging—but I thought, what a great anthem that would make for Pan and her friends: united in their weirdness, and proud of it. So, out went the King of Pop and in came a far more appropriate band (who are horror fans themselves).

FYI: The actual Fiend Club is the Misfits’ fan club. You can find it here.

Blood Feud E-Sales: The Post-Mortem

So, how did StarWarp Concepts do with their $1.00 Blood Feud e-book sale over at Smashwords, during the Read an E-Book Week promotion? Head on over to the SWC blog and read the outcome.

Then come back here later this week, as we get back to discussing the inspirations behind the writing of Pan’s first adventure. It’ll be fiend-tastic!

Chatting About a Goth Adventuress

Today at the book-review blog Fiction Fascination you’ll find an interview with me, conducted by the site’s owner, Carly. It’s one more part in my ongoing effort to make fans of dark urban fantasies aware of the exciting world of Goth adventuress Pandora Zwieback, starting with her first novel, Blood Feud. And since Carly is a major fan of Ms. Zwieback’s, how could I say no to a chance to talk about her?  ;-)

Carly and I cover such topics as my favorite books, my personal quirks, and what some of my writing inspirations are (a topic I’ll be discussing further at the Pandora Zwieback blog in the days to come). And then there’s this:

“At some point I became obsessed with a TV show on the Food Network called Diners, Drive-Ins, and Dives, and I’ve been experimenting with recipes. I haven’t killed anyone yet…”

Not expecting a comment like that in an interview about a monster-hunting teen, were you? Hey, it can’t all be about gun-toting vampires and heroic Goth chicks, y’know!  :D

In addition to the interview, we’re giving away a signed copy of Blood Feud (still on sale in print and e-book editions). If you haven’t gotten around to picking up a copy, here’s your chance to get one for free!

Read the interview, and find out more details on the giveaway, by clicking on the Fiction Fascination logo.

A Monstrous Appetite for Zwieback

And so we close out January 2012 with another enthusiastic recommendation of Blood Feud: The Saga of Pandora Zwieback, Book 1, courtesy of reviewer Sheila Shedd and the site Monster Librarian:

“Blood Feud is a roller coaster read; the action never lets up…. Highly recommended for ages 15 and up for complexity of plot and violence.”

Read the entire review by clicking on the logo above. And hey, all you librarians out there, how about adding Blood Feud to your YA sections and introducing your readers to a certain Goth adventuress? You never know—they might really enjoy meeting Pan!

StarWarp Concepts Webstore Opens!

It’s true— the SWC webstore is finally up and running! Now you can spare yourself the frustration of hunting down Pan’s adventures, and order them—as well as other StarWarp Concepts titles—directly from her publisher.

Currently available are print editions of Blood Feud, the classic vampire tale Carmilla (with illustrations by Saga of Pandora Zwieback #0 comic artist Eliseu Gouveia), and The Bob Larkin Sketchbook (which features Pan on the cover). And since the sketchbook is an SWC exclusive not available in stores, the webstore’s the only place you’ll be able to get it—not counting when we sell it at conventions, of course.

Also:

The official Pandora Zwieback T-shirt! You asked for it (repeatedly) and now you’ve got it! Available in both men’s and women’s sizes, it’s the same devil-girl T that Pan wears on the cover of Blood Feud, and an essential piece of clothing for every budding Goth adventuress.

The Blood Feud Art Print! It’s Bob Larkin’s cover art for the first Pan novel—as you should be well familiar with by now—presented on 11” x 17” cardstock without text, and limited to 100 copies.

So, head on over to the StarWarp Concepts site and start ordering already—I gotta clear some space in this office!  ;-)